6.7× quarter-over-quarter increase in sales on Instacart
84%+ of revenue driven by new-to-brand customers
Steady, compounding growth post-launch
The Challenge
Smash Kitchen is a challenger CPG brand offering organic, non-GMO pantry staples, from ketchup to cooking oils. As the brand expanded into Instacart, the team needed a retail media approach to drive post-launch growth from new-to-brand customers, while scaling efficiently without adding operational complexity for a lean team.
The Solution
Referred by an existing RMIQ client, Smash Kitchen partnered with RMIQ to launch and scale Instacart and Sprouts campaigns. RMIQ took on full, end-to-end execution using its retail media performance platform, running SKU-level, granular campaigns and optimizing each product as its own growth lever.
The Results
Smash Kitchen unlocked strong, compounding growth on Instacart, delivering a 6.7× quarter-over-quarter increase in sales. Growth remained sustainable, with new-to-brand customers consistently accounting for over 84% of revenue.
