Free Amazon Keyword Tool
Transform your Amazon advertising strategy with RMIQ’s intelligent keyword optimization tool. Generate targeted keyword combinations, organize match types strategically, and maximize your Amazon Ads performance—all powered by advanced AI that understands the Amazon marketplace.
How Does RMIQ’s Amazon Keyword Generator Work?
RMIQ’s free Amazon keyword tool helps advertisers optimize their advertising keyword strategy by recommending keyword match types based on desired brand, product and descriptive search terms. Our AI-powered system analyzes Amazon’s search patterns and competition levels to provide you with data-driven keyword recommendations that align with your campaign goals. Whether you’re launching a new product or optimizing existing campaigns, our tool streamlines the keyword research process, saving you hours of manual work while improving your targeting precision.
Smart Keyword Analysis for Amazon Sellers
It analyzes three sets of inputs: a brand name, product types, and a description which could be your desired search terms. The tool then automatically organizes these keywords into strategic keyword phrases, including broad match for wider reach, phrase match for ordered terms, and exact match for precision. Our AI understands Amazon’s A9 algorithm nuances, ensuring your keywords align with how customers actually search on the platform. The system also identifies negative keywords to exclude, helping you avoid wasted spend on irrelevant clicks while maintaining strong relevance scores across your campaigns.
Amazon Campaign Recommendations for Maximum ROAS
Based on this analysis, it provides actionable campaign keyword recommendations, guiding sellers on what keywords to use on Amazon’s ad network and how to organize ad groups and progressively refine their targeting from broad to exact matches while maintaining regular search term review practices. Our tool generates a complete keyword strategy blueprint, suggesting optimal bid ranges based on competition levels, recommending campaign structures that follow Amazon’s best practices, and providing seasonal adjustment recommendations. You’ll receive guidance on budget allocation across match types, dayparting strategies for peak conversion times, and advanced tactics like ASIN targeting and category refinements.
What are the differences between broad, phrase, and exact match types on Amazon?
Understanding Amazon’s keyword match types is crucial for campaign success. Each match type serves a distinct purpose in your advertising funnel and requires different management strategies.
- Broad Match keywords cast the widest net, allowing your ads to show for searches containing all your keyword terms in any order, plus related variations, synonyms, and close variants. For example, if your broad match keyword is “running shoes,” your ad might show for “shoes for running,” “jogging sneakers,” or “athletic footwear.” This match type is ideal for discovery campaigns, helping you identify new keyword opportunities and understanding customer search behavior. However, broad match requires careful negative keyword management and regular search term report analysis to maintain efficiency.
- Phrase Match keywords provide more control while maintaining reasonable reach. Your ads will show when customers search for your exact keyword phrase in order, but the search can include additional words before or after. If your phrase match keyword is “running shoes,” your ad could appear for “blue running shoes” or “running shoes for men,” but not “shoes for running.” This match type balances discovery with relevance, making it perfect for mid-funnel targeting where you want to capture specific intent while allowing for natural variations in search queries.
- Exact Match keywords offer the highest level of precision, showing your ads only when searches closely match your keyword. While Amazon has relaxed exact match to include close variants like plurals and common misspellings, this match type still provides the tightest control over when your ads appear. Exact match keywords typically deliver the highest conversion rates and lowest ACoS (Advertising Cost of Sale) because they target customers with clear purchase intent. They’re essential for branded campaigns and high-converting terms identified through your broad and phrase match campaigns.
The key to Amazon PPC success lies in using all three match types strategically within a campaign structure that moves keywords from broad discovery to exact match harvesting as you gather performance data.