Read more about the article Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
Walmart Unveils Scintilla: A New Era for Data-Driven Decisions and Supplier Empowerment Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions. With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.

Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla

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Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.​

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Read more about the article 10 problems with Retail Media and how to solve them

10 problems with Retail Media and how to solve them

Retail media is broken — and most brands don’t even know it. From vanity ROAS to outdated dashboards, the current system rewards fluff, not performance. If you’re still juggling platforms, guessing at SKU impact, and letting budgets run on autopilot, you’re not optimizing — you’re donating.

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Read more about the article Keywords and Bidding are Just the Beginning.
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Keywords and Bidding are Just the Beginning.

Discover how RMIQ AI orchestrates data, dollars, and decisions for unparalleled growth.

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Read more about the article The Digital Shelf

The Digital Shelf

Optimized product listings and a strong retail media strategy ensure your brand not only captures attention but turns it into loyalty. The digital shelf isn’t static—it’s your evolving opportunity to dominate the modern consumer journey.

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