| User-agent spoofing |
https://staging.rmiq.net/glossary/user-agent-spoofing/ |
| Viewability |
https://staging.rmiq.net/glossary/viewability-definition/ |
| Walled garden |
https://staging.rmiq.net/glossary/walled-garden/ |
| Win rate |
https://staging.rmiq.net/glossary/win-rate-definition/ |
| Yield optimization |
https://staging.rmiq.net/glossary/yield-optimization/ |
| Third-party data |
https://staging.rmiq.net/glossary/third-party-data/ |
| Trading desk |
https://staging.rmiq.net/glossary/trading-desk-definition/ |
| User acquisition |
https://staging.rmiq.net/glossary/user-acquisition-definition/ |
| User-generated content |
https://staging.rmiq.net/glossary/user-generated-content/ |
| Ads supply-side platform |
https://staging.rmiq.net/glossary/ads-supply-side-platform/ |
| Surf-and-click farms |
https://staging.rmiq.net/glossary/ads-definitionsurf-and-click-farms/ |
| Targeting |
https://staging.rmiq.net/glossary/targeting-definition/ |
| Smart Audiences |
https://staging.rmiq.net/glossary/smart-audiences/ |
| Sophisticated invalid traffic (SIVT) |
https://staging.rmiq.net/glossary/sophisticated-invalid-traffic/ |
| Share of voice (SOV) |
https://staging.rmiq.net/glossary/share-of-voice/ |
| Sponsored Brands |
https://staging.rmiq.net/glossary/sponsored-brands-definition/ |
| Statistical significance |
https://staging.rmiq.net/glossary/statistical-significance/ |
| Ads Supply Marketplace |
https://staging.rmiq.net/glossary/ads-supply-marketplace/ |
| Second-party data |
https://staging.rmiq.net/glossary/second-party-data/ |
| Server-side tracking |
https://staging.rmiq.net/glossary/server-side-tracking/ |
| Server-side ad insertion |
https://staging.rmiq.net/glossary/server-side-ad-insertion/ |
| Set-top box |
https://staging.rmiq.net/glossary/sett-top-box-definition/ |
| Share of Search |
https://staging.rmiq.net/glossary/share-of-search/ |
| Shopping campaigns |
https://staging.rmiq.net/glossary/shopping-campaigns-definition/ |
| Return on ad spend (ROAS) |
https://staging.rmiq.net/glossary/return-on-ad-spend/ |
| Advertising |
https://staging.rmiq.net/glossary/advertising-definition/ |
| Seasonal campaigns |
https://staging.rmiq.net/glossary/seasonal-campaigns/ |
| Real-time bidding (RTB) |
https://staging.rmiq.net/glossary/real-time-bidding/ |
| Rich media |
https://staging.rmiq.net/glossary/adh-rich-media/ |
| Ads product ranking |
https://staging.rmiq.net/glossary/ads-product-ranking/ |
| Programmatic Ads |
https://staging.rmiq.net/glossary/programmatic-advertising-definition/ |
| Advertising publisher |
https://staging.rmiq.net/glossary/advertising-publisher-definition/ |
| Reach |
https://staging.rmiq.net/glossary/reach-definition/ |
| Retail media monetization |
https://staging.rmiq.net/glossary/retail-media-monetization/ |
| Retail media network |
https://staging.rmiq.net/glossary/retail-media-network/ |
| Retargeting |
https://staging.rmiq.net/glossary/retargeting-definition/ |
| Privacy-first advertising |
https://staging.rmiq.net/glossary/privacy-first-advertising/ |
| Private marketplace |
https://staging.rmiq.net/glossary/private-marketplace-definition/ |
| advertising product detail page |
https://staging.rmiq.net/glossary/advertising-product-detail-page/ |
| Advertising Product Margins |
https://staging.rmiq.net/glossary/advertising-product-margins/ |
| Pixel Tag |
https://staging.rmiq.net/glossary/pixel-tags/ |
| Post-purchase attribution |
https://staging.rmiq.net/glossary/post-purchase-attribution/ |
| Preferred deal |
https://staging.rmiq.net/glossary/preferred-deal/ |
| Price comparison |
https://staging.rmiq.net/glossary/price-comparison/ |
| Performance marketing |
https://staging.rmiq.net/glossary/performance-marketing-definition/ |
| Pixel stuffing |
https://staging.rmiq.net/glossary/pixel-stuffing/ |
| Payback period |
https://staging.rmiq.net/glossary/payback-period-definition/ |
| Media mix |
https://staging.rmiq.net/glossary/media-mix-modeling/ |
| Multi-touch attribution |
https://staging.rmiq.net/glossary/multi-touch-attribution-definition/ |
| Next-generation optimiser |
https://staging.rmiq.net/glossary/next-generation-optimiser/ |
| Omnichannel advertising |
https://staging.rmiq.net/glossary/omnichannel-advertising/ |
| Onsite vs. Offsite Advertising |
https://staging.rmiq.net/glossary/onsite-vs-offsite-advertising/ |
| OM ID |
https://staging.rmiq.net/glossary/om-id-definition/ |
| Open Measurement SDK (OM SDK) |
https://staging.rmiq.net/glossary/om-sdk-definition/ |
| Out‑stream |
https://staging.rmiq.net/glossary/out-stream/ |
| Over-the-top (OTT) |
https://staging.rmiq.net/glossary/over-the-top-definition/ |
| Marketplace advertising |
https://staging.rmiq.net/glossary/marketplace-advertising/ |
| Lookalike audiences |
https://staging.rmiq.net/glossary/lookalike-audiences/ |
| Malicious click bots |
https://staging.rmiq.net/glossary/ads-malicious-click-bots/ |
| Market share |
https://staging.rmiq.net/glossary/market-share-definition/ |
| Incrementality |
https://staging.rmiq.net/glossary/incrementality-definition/ |
| Incrementality testing |
https://staging.rmiq.net/glossary/incrementality-testing/ |
| Interstitial ad |
https://staging.rmiq.net/glossary/interstitial-ad-definition/ |
| Invalid traffic |
https://staging.rmiq.net/glossary/invalid-traffic/ |
| Keyword targeting |
https://staging.rmiq.net/glossary/keyword-targeting/ |
| Lift studies |
https://staging.rmiq.net/glossary/lift-studies-definition/ |
| Look-alike audience modeling |
https://staging.rmiq.net/glossary/look-alike-audience-modeling/ |
| Ad-hijacked device |
https://staging.rmiq.net/glossary/ad-hijacked-device/ |
| Impresión |
https://staging.rmiq.net/glossary/impresion-definition/ |
| In-the-app advertising |
https://staging.rmiq.net/glossary/intheapp-advertising/ |
| Instream |
https://staging.rmiq.net/glossary/instream-definition/ |
| In-stream video |
https://staging.rmiq.net/glossary/instream-video/ |
| Geo-targeting |
https://staging.rmiq.net/glossary/geo-targeting/ |
| Header bidding |
https://staging.rmiq.net/glossary/header-bidding/ |
| Hidden ad impressions |
https://staging.rmiq.net/glossary/hidden-ad-impressions/ |
| High-Risk Content |
https://staging.rmiq.net/glossary/high-risk-content-definition/ |
| General invalid traffic |
https://staging.rmiq.net/glossary/ad-general-invalid-traffic/ |
| Fixed-price |
https://staging.rmiq.net/glossary/fixed-price-definition/ |
| Advertising floor price |
https://staging.rmiq.net/glossary/advertising-floor-price/ |
| Ads frequency capping |
https://staging.rmiq.net/glossary/ads-frequency-capping/ |
| Front- and back-loaded pacing |
https://staging.rmiq.net/glossary/front-and-back-loaded-pacing/ |
| Dynamic Product Ads (DPA) |
https://staging.rmiq.net/glossary/ads-dynamic-product-ads/ |
| Effective CPM (eCPM) |
https://staging.rmiq.net/glossary/effective-cpm-definition/ |
| Fill rate |
https://staging.rmiq.net/glossary/fill-rate/ |
| First look |
https://staging.rmiq.net/glossary/first-look/ |
| First party data |
https://staging.rmiq.net/glossary/first-party-data/ |
| First-price auction |
https://staging.rmiq.net/glossary/first-price-auction/ |
| Demand-side platform |
https://staging.rmiq.net/glossary/demand-side-platform/ |
| Display advertising |
https://staging.rmiq.net/glossary/display-advertising-definition/ |
| Domain App Spoofing |
https://staging.rmiq.net/glossary/domain-app-spoofing-definition/ |
| Dynamic creative optimization (DCO) |
https://staging.rmiq.net/glossary/dynamic-creative-optimization/ |
| Dynamic Pricing |
https://staging.rmiq.net/glossary/dynamic-pricing/ |
| Data management platform |
https://staging.rmiq.net/glossary/data-management-platform/ |
| Advertising data provider |
https://staging.rmiq.net/glossary/advertising-data-provider/ |
| Demand business rule |
https://staging.rmiq.net/glossary/demand-business-rule/ |
| Demand marketplace |
https://staging.rmiq.net/glossary/demand-marketplace/ |
| Click-through rate |
https://staging.rmiq.net/glossary/ctr-definition/ |
| Customer data platform (CDP) |
https://staging.rmiq.net/glossary/customer-data-platform-cdp/ |
| Customer Match |
https://staging.rmiq.net/glossary/customer-match-definition/ |
| Data aggregator |
https://staging.rmiq.net/glossary/data-aggregator-definition/ |
| Cost per action (CPA) |
https://staging.rmiq.net/glossary/cpa-definition/ |
| Cost per click |
https://staging.rmiq.net/glossary/cpc-definition/ |
| Cost per completed view |
https://staging.rmiq.net/glossary/cost-per-completed-view/ |
| Cost-per-install |
https://staging.rmiq.net/glossary/cost-per-install/ |
| Cost per thousand impressions |
https://staging.rmiq.net/glossary/cpm-definition/ |
| Concentrated photovoltaic |
https://staging.rmiq.net/glossary/cpv-definition/ |
| Cross-selling & Upselling |
https://staging.rmiq.net/glossary/cross-selling-upselling/ |
| Cookieless advertising |
https://staging.rmiq.net/glossary/cookieless-advertising/ |
| Control groups |
https://staging.rmiq.net/glossary/control-groups/ |
| Conversion rate |
https://staging.rmiq.net/glossary/conversion-rate-definition/ |
| Cookie sync (matching) |
https://staging.rmiq.net/glossary/cookie-sync-matching/ |
| Channel strategy |
https://staging.rmiq.net/glossary/channel-strategy/ |
| CT |
https://staging.rmiq.net/glossary/ct-definition/ |
| Closed-loop attribution |
https://staging.rmiq.net/glossary/closed-loop-attribution/ |
| Customer lifetime value (CLV) |
https://staging.rmiq.net/glossary/clv-definition/ |
| Contexts/Targeting |
https://staging.rmiq.net/glossary/contexts-targeting/ |
| Bot traffic |
https://staging.rmiq.net/glossary/bot-traffic-definition/ |
| Brand Marketing |
https://staging.rmiq.net/glossary/brand-marketing/ |
| Brand safety |
https://staging.rmiq.net/glossary/brand-safety/ |
| Advertising budget allocation |
https://staging.rmiq.net/glossary/advertising-budget-allocation/ |
| Budget pacing |
https://staging.rmiq.net/glossary/budget-pacing/ |
| Customer Acquisition Cost |
https://staging.rmiq.net/glossary/cac-definition/ |
| Campaign Optimization |
https://staging.rmiq.net/glossary/campaign-optimization/ |
| Category Performance |
https://staging.rmiq.net/glossary/category-performance/ |
| Bot Detection |
https://staging.rmiq.net/glossary/bot-detection/ |
| Bot Network |
https://staging.rmiq.net/glossary/bot-network-definition/ |
| Bit behaviour |
https://staging.rmiq.net/glossary/bit-behaviour/ |
| Bid request |
https://staging.rmiq.net/glossary/bid-request/ |
| Bid response |
https://staging.rmiq.net/glossary/bid-response/ |
| Bid strategy |
https://staging.rmiq.net/glossary/bid-strategy/ |
| Blacklist |
https://staging.rmiq.net/glossary/blacklist-definition/ |
| Auction-based Pricing |
https://staging.rmiq.net/glossary/auction-based-pricing/ |
| Audience buying |
https://staging.rmiq.net/glossary/audience-buying/ |
| Audience targeting |
https://staging.rmiq.net/glossary/audience-targeting/ |
| Auto-bidding vs Manual-bidding |
https://staging.rmiq.net/glossary/auto-bidding-vs-manual-bidding/ |
| Basket analysis |
https://staging.rmiq.net/glossary/basket-analysis/ |
| Behavioural segments |
https://staging.rmiq.net/glossary/behavioural-segments/ |
| AdTech |
https://staging.rmiq.net/glossary/adttech-definition/ |
| Average order value (AOV) |
https://staging.rmiq.net/glossary/average-order-value/ |
| Application Programming Interfaces (APIs) |
https://staging.rmiq.net/glossary/application-programming-interfaces/ |
| Advertising Network |
https://staging.rmiq.net/glossary/advertising-network/ |
| Ads Operations |
https://staging.rmiq.net/glossary/ads-operations/ |
| Ads Performance |
https://staging.rmiq.net/glossary/ads-performance/ |
| Ads Server |
https://staging.rmiq.net/glossary/ads-server-definition/ |
| Ad Tag |
https://staging.rmiq.net/glossary/ad-tag-definition/ |
| Ad verification |
https://staging.rmiq.net/glossary/ad-verification/ |
| Advertising cost of sales (ACoS) |
https://staging.rmiq.net/glossary/advertising-cost-of-sales/ |
| Ad attribution |
https://staging.rmiq.net/glossary/ad-attribution/ |
| Advertising campaign |
https://staging.rmiq.net/glossary/advertising-campaign-definition/ |
| Ad clutter |
https://staging.rmiq.net/glossary/ad-clutter/ |
| Advertising exchange |
https://staging.rmiq.net/glossary/advertising-exchange/ |
| Advertising group |
https://staging.rmiq.net/glossary/advertising-group/ |
| Ad impression |
https://staging.rmiq.net/glossary/ad-impression-definition/ |
| Ads injection |
https://staging.rmiq.net/glossary/ads-injection/ |
| Ads Inventory |
https://staging.rmiq.net/glossary/ads-inventory/ |
| A/B testing |
https://staging.rmiq.net/glossary/ab-testing-definition/ |
