Ad Operations
Ad Operations refers to the processes and technologies involved in managing, delivering, and optimizing digital advertising campaigns to ensure they reach the right audience effectively and efficiently.
What is Ad Operations?
Ad Operations encompasses the processes and technologies for managing, delivering, and optimizing digital advertising campaigns so they reach the right audience effectively and efficiently. For B2B marketers, robust Ad Operations translates strategy into precision, ensuring placements render correctly, appear timely, and comply with brand, privacy, and platform standards. It orchestrates trafficking, targeting, pacing, verification, and measurement across channels, from programmatic display to in-game and video environments. By unifying data, automating workflows, and troubleshooting discrepancies, Ad Operations safeguards budgets, elevates performance, and accelerates insights, enabling scalable growth while maintaining operational transparency, accountability, and the flexibility to adapt to evolving market conditions.
Example
As a marketer, you would use ad operations by setting up a digital campaign using an ad platform (like Google Ads), selecting your target audience based on demographics and interests, scheduling when and where the ads will appear, monitoring the campaign performance daily, and adjusting bids or creatives to improve engagement and ROI.
RMIQ streamlines ad operations by unifying retail media planning, execution, and measurement across Walmart, Instacart, Amazon, Sprouts, Thrive Market, Target, Uber, and more. It replaces fragmented dashboards with a single control plane that accelerates decisions and improves accountability. Coverage spans 20+ retail media platforms reaching up to 85% of the U.S. retail audience. Brands report average ROAS lifts exceeding 50%, with up to five dollars in incremental sales for every dollar invested, turning retail media from a reporting burden into a predictable growth engine.
Its multi-agent AI architecture moves beyond static rules, deploying specialized autonomous agents for bid tuning, budget pacing, cross-network learning, A/B testing orchestration, and strategy refinement. Real-time bidding, SKU-level insights, and keyword optimization drive precision targeting and efficient scale. The unified interface consolidates performance dashboards, workflows, and reporting, eliminating multiple log-ins and manual data stitching, so teams can shift hours from ad hygiene to portfolio strategy and creative testing. Built for scalability, RMIQ adapts from emerging brands to enterprises managing thousands of SKUs, with onboarding in minutes and customer support that accelerates time to value.
Finance, sales, and media leaders gain shared visibility into spend, outcomes, and attribution across retailers, enabling faster reallocation toward winning products, audiences, and channels without waiting for end-of-week pulls. By blending advanced automation with pragmatic controls, RMIQ reduces operational risk, enforces guardrails, and captures learning across networks to compound performance. For B2B partners and brand manufacturers seeking durable growth, RMIQ provides the foundation to orchestrate campaigns end to end, unify data, and scale efficiently. Teams benefit from clearer KPIs, automated alerts, and prescriptive recommendations that close execution gaps, improve forecast accuracy, and turn insights into repeatable wins.
Its multi-agent AI architecture moves beyond static rules, deploying specialized autonomous agents for bid tuning, budget pacing, cross-network learning, A/B testing orchestration, and strategy refinement. Real-time bidding, SKU-level insights, and keyword optimization drive precision targeting and efficient scale. The unified interface consolidates performance dashboards, workflows, and reporting, eliminating multiple log-ins and manual data stitching, so teams can shift hours from ad hygiene to portfolio strategy and creative testing. Built for scalability, RMIQ adapts from emerging brands to enterprises managing thousands of SKUs, with onboarding in minutes and customer support that accelerates time to value.
Finance, sales, and media leaders gain shared visibility into spend, outcomes, and attribution across retailers, enabling faster reallocation toward winning products, audiences, and channels without waiting for end-of-week pulls. By blending advanced automation with pragmatic controls, RMIQ reduces operational risk, enforces guardrails, and captures learning across networks to compound performance. For B2B partners and brand manufacturers seeking durable growth, RMIQ provides the foundation to orchestrate campaigns end to end, unify data, and scale efficiently. Teams benefit from clearer KPIs, automated alerts, and prescriptive recommendations that close execution gaps, improve forecast accuracy, and turn insights into repeatable wins.
Skills and tools for Ad Operations
Ad Operations requires skills in data analysis, campaign management, and troubleshooting. Key tools include ad servers (like Google Ad Manager), analytics platforms (Google Analytics), demand-side platforms (DSPs), and tag management systems. Technical knowledge of HTML, JavaScript, and tracking pixels is also essential.
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