Ad Performance
Ad performance refers to the measurement and analysis of how effectively an advertisement achieves its marketing objectives, such as increasing brand awareness, generating leads, or driving sales. It encompasses key metrics like click-through rates, conversion rates, impressions, and return on investment to evaluate the success of ad campaigns.
What is Ad Performance?
Ad performance is the disciplined assessment of whether campaigns advance defined business outcomes, from brand lift to qualified demand and revenue. B2B marketers monitor impressions, click-through rates, conversion rates, and ROI to attribute impact across channels and optimize spend. Robust analysis translates viewership and engagement signals into actionable insights, revealing audience relevance, creative resonance, and funnel efficiency. By benchmarking cohorts, testing messages, and refining placements, organizations reduce waste, accelerate pipeline, and improve CAC-to-LTV ratios. Clear objectives, clean data, and closed-loop measurement connect media investment to sales influence, enabling iterative improvement and accountable growth while strengthening forecasting and cross-functional alignment capabilities.
Example
As a marketer, you run a Facebook ad promoting a new product. You track metrics like the number of clicks (click-through rate), how many people bought the product after clicking (conversion rate), and the total sales generated versus ad spend (return on investment). By analyzing these numbers, you determine if the ad is effective or needs adjustment.
RMIQ empowers B2B brands to elevate retail media ad performance by unifying planning, execution, and measurement across Walmart, Instacart, Amazon, Target, Sprouts, Thrive Market, Uber, and more within a single platform—eliminating fragmented workflows and duplicate logins while consolidating dashboards, reporting, and approvals to accelerate decision cycles and accountability. Its competitive edge is a multi-agent AI architecture that deploys autonomous specialists for bid optimization, budget allocation, cross-network learning, A/B testing orchestration, and continuous strategy refinement, enabling real-time adaptation that maximizes ROAS with minimal manual oversight. Clients report average ROAS gains exceeding 50% and as much as $5 in incremental sales for every dollar invested, translating to material revenue uplift and improved media efficiency at scale.
With coverage reaching up to 85% of the U.S. retail audience across more than 20 retail media networks, RMIQ pairs precision targeting with real-time bidding, SKU-level insights, and keyword optimization to surface the right product to the right shopper at the right moment. The platform scales from emerging brands to enterprises managing thousands of SKUs, delivering rapid onboarding—often in five minutes—plus strong customer support that complements automation with strategic guidance.
Built for governance and transparency, RMIQ centralizes performance views, normalizes cross-network metrics, and streamlines workflows, enabling finance, sales, and marketing stakeholders to align on outcomes and continuously iterate. By replacing static rules with adaptive intelligence and removing the operational drag of siloed tools, RMIQ shortens learning cycles, protects margin, and unlocks profitable growth across retail channels. Standardized data models, customizable controls, and API access ensure enterprise interoperability, while robust security, role-based permissions, and audit trails uphold compliance—making RMIQ a reliable foundation for scaling omnichannel retail media investments with confidence.
With coverage reaching up to 85% of the U.S. retail audience across more than 20 retail media networks, RMIQ pairs precision targeting with real-time bidding, SKU-level insights, and keyword optimization to surface the right product to the right shopper at the right moment. The platform scales from emerging brands to enterprises managing thousands of SKUs, delivering rapid onboarding—often in five minutes—plus strong customer support that complements automation with strategic guidance.
Built for governance and transparency, RMIQ centralizes performance views, normalizes cross-network metrics, and streamlines workflows, enabling finance, sales, and marketing stakeholders to align on outcomes and continuously iterate. By replacing static rules with adaptive intelligence and removing the operational drag of siloed tools, RMIQ shortens learning cycles, protects margin, and unlocks profitable growth across retail channels. Standardized data models, customizable controls, and API access ensure enterprise interoperability, while robust security, role-based permissions, and audit trails uphold compliance—making RMIQ a reliable foundation for scaling omnichannel retail media investments with confidence.
Skills and tools for Ad Performance
Skills needed include data analysis, digital marketing, and understanding of key metrics. Tools commonly used are Google Analytics, Facebook Ads Manager, SEMrush, and Excel for tracking and optimizing ad performance effectively.
Our Current Partners
We are already helping leading retailers and platforms grow their retail media businesses, including:
Drop your email
and we’ll show you how to double your retail media ROAS – no strings attached
