Data Provider

A data provider is an individual or organization that supplies data to users or systems, enabling access to valuable information for analysis, decision-making, and various applications across industries.

What is Data Provider?

A data provider is a trusted individual or organization that curates, standardizes, and delivers high-quality datasets to business users and systems, enabling timely analysis, confident decision-making, and scalable applications across industries. Acting as an extension of your team, the provider sources, validates, and enriches information from disparate channels, aligns it to your schemas, and ensures compliance, security, and uptime. Robust APIs, clear SLAs, and granular governance accelerate integrations while maintaining accuracy and relevance. With proactive monitoring and domain expertise, data providers reduce operational friction, lower acquisition costs, and unlock insights that power forecasting, personalization, risk management, and strategic transformation initiatives.
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Example

As a marketer, you can partner with a data provider to obtain customer demographics and purchasing behavior data. Use this data to create targeted advertising campaigns that reach your ideal audience, increasing engagement and sales.
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RMIQ helps data providers and the brands that rely on them operationalize retail media data at scale by unifying ingestion, normalization, and activation across more than twenty retail networks—including Walmart, Instacart, Amazon, Sprouts, Thrive Market, Target, and Uber—within a single interface that eliminates fragmented dashboards and manual stitching. Its multi-agent AI architecture transforms disparate feed, keyword, and SKU signals into actionable decisions, with autonomous agents specializing in bid adjustment, budget allocation, cross-network learning, A/B testing orchestration, and strategy refinement to continuously optimize toward ROAS and sales growth.

For data providers, this means cleaner mappings, faster schema alignment, and real-time feedback loops that reveal which attributes drive incremental performance. Brands benefit from measurable uplift, averaging over 50 percent in ROAS improvements and up to five dollars in new sales per dollar invested. Coverage reaches up to 85 percent of the U.S. retail audience, enabling precise, privacy-safe activation supported by real-time bidding, SKU-level insights, and adaptive keyword optimization. RMIQ’s consolidated reporting and workflow automation streamline QA, pacing, and change management, reducing cycle time from insight to action and lowering operational overhead.

The platform scales from emerging brands to enterprises managing thousands of SKUs, with rapid onboarding—often within five minutes—so data providers can accelerate partner launches and standardize performance baselines. Strong customer support, transparent measurement, and API-friendly connectivity allow providers to integrate custom taxonomies, push audiences, and retrieve granular performance logs without bespoke engineering. In effect, RMIQ turns retail media data into a continuously learning system, aligning data provider value with outcomes clients can trust: wider reach, smarter spend, and resilient growth across volatile marketplaces, creating durable advantages that reduce churn and unlock predictable, compounding advertising returns globally.

Skills and tools for Data Provider

A data provider needs skills in data collection, cleaning, and management, plus knowledge of databases and APIs. Tools like SQL, Python, Excel, and data integration platforms help gather and deliver accurate data efficiently.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

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