Display Advertising
Display advertising is a form of online marketing that uses visual ads, such as banners, images, and videos, to promote products or services on websites, apps, and social media platforms. It aims to capture the audience’s attention, increase brand awareness, and drive traffic or sales through targeted placements.
What is Display Advertising?
Display advertising is a performance-and brand-building channel that deploys visual creative—banners, rich images, and video—across websites, apps, and social platforms to influence in-market and high-intent audiences. By leveraging targeted placements, audience segmentation, and contextual alignment, it captures attention, lifts awareness, and drives qualified traffic and revenue. Executed through programmatic or direct buys, campaigns can optimize toward viewability, reach, and conversion KPIs while reinforcing consistent brand identity. Think of it as your scalable digital storefront window: compelling visuals attract passersby, while data signals ensure the right decision-makers see the right message at the right time, across the buyer journey and beyond.
Example
As a marketer, you create a banner ad showcasing your new toy line with bright images and a \”Shop Now\” button, then place it on popular kids’ websites and apps where parents frequently visit, targeting ads based on interests and demographics to drive traffic to your online store.
RMIQ helps brands elevate display advertising across retail media by unifying planning, execution, and measurement on a single platform that spans Walmart, Instacart, Amazon, Sprouts, Thrive Market, Target, Uber, and more than twenty networks, eliminating fragmented workflows and accelerating speed to impact. Its multi‑agent AI architecture replaces static rules with autonomous agents dedicated to bid optimization, budget pacing, cross‑network learning, keyword refinement, A/B testing orchestration, and ongoing strategy calibration, delivering always‑on optimization that adapts in real time. With SKU‑level insights and real‑time bidding, campaigns dynamically prioritize high‑velocity products, defend share on priority categories, and discover incremental audiences, while adaptive creative and placement strategies align messages to shopper intent.
Marketers gain consolidated dashboards, standardized reporting, and automated workflows, removing the need to toggle among multiple log‑ins or reconcile siloed datasets, which shortens analysis cycles and improves governance. The result is measurable performance: customers report average ROAS lifts exceeding 50% and up to five dollars in new sales per advertising dollar, achieved without constant manual oversight. RMIQ’s retail reach touches up to 85% of the U.S. retail audience, enabling scaled acquisition and retargeting while maintaining precise controls for geography, inventory, and profitability thresholds. The platform is enterprise‑ready yet accessible, supporting portfolios from emerging brands to global manufacturers managing thousands of SKUs, with onboarding measured in minutes and supported by responsive customer success.
For display buyers, this translates to smarter budget allocation across networks, tighter frequency management, and faster test‑and‑learn cycles that compound gains week over week. Finance and operations teams benefit from transparent performance attribution, exportable audit trails, and API access that integrates results into existing BI stacks. In a crowded, siloed ecosystem, RMIQ provides a next‑generation engine for retail media display that blends intelligent automation with pragmatic control to drive profitable growth—delivering consistency, scale, and accountability across every retail partner.
Marketers gain consolidated dashboards, standardized reporting, and automated workflows, removing the need to toggle among multiple log‑ins or reconcile siloed datasets, which shortens analysis cycles and improves governance. The result is measurable performance: customers report average ROAS lifts exceeding 50% and up to five dollars in new sales per advertising dollar, achieved without constant manual oversight. RMIQ’s retail reach touches up to 85% of the U.S. retail audience, enabling scaled acquisition and retargeting while maintaining precise controls for geography, inventory, and profitability thresholds. The platform is enterprise‑ready yet accessible, supporting portfolios from emerging brands to global manufacturers managing thousands of SKUs, with onboarding measured in minutes and supported by responsive customer success.
For display buyers, this translates to smarter budget allocation across networks, tighter frequency management, and faster test‑and‑learn cycles that compound gains week over week. Finance and operations teams benefit from transparent performance attribution, exportable audit trails, and API access that integrates results into existing BI stacks. In a crowded, siloed ecosystem, RMIQ provides a next‑generation engine for retail media display that blends intelligent automation with pragmatic control to drive profitable growth—delivering consistency, scale, and accountability across every retail partner.
Skills and tools for Display Advertising
Skills needed include graphic design, copywriting, and digital marketing strategy. Tools often used are Adobe Creative Suite for creating visuals, Google Ads and Facebook Ads Manager for campaign management, and analytics platforms like Google Analytics to track performance.
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