OM SDK
OM SDK (Open Measurement Software Development Kit) is a standardized framework designed to facilitate accurate and consistent measurement of ad viewability and verification across digital advertising platforms, ensuring transparency and reliability in ad performance tracking.
What is OM SDK?
OM SDK, the Open Measurement Software Development Kit, standardizes ad viewability and verification across digital platforms, enabling consistent, transparent performance tracking for publishers, advertisers, and measurement partners. By integrating a unified framework within apps and websites, stakeholders can validate whether ads render, are viewable, and free from interference, reducing fragmentation and reconciliation costs. The SDK streamlines third‑party measurement, harmonizes signals, and supports industry-compliant metrics, improving trust in campaign reporting and optimization. For B2B teams managing complex media investments, OM SDK simplifies implementation, accelerates certification, and delivers comparable, auditable insights that inform pacing and quality controls across mobile and in-app environments.
Example
As a marketer, you can implement OM SDK by integrating it into your mobile app or website’s ad framework. For example, if you’re running a mobile app campaign, work with your development team to include the OM SDK in your app’s code. This allows measurement partners to verify if your ads are viewable by users, track engagement, and ensure ads meet industry standards. Then, use the verified data to optimize your ad placements and improve campaign performance.
RMIQ enables brands to operationalize the OM SDK across retail media with speed, governance, and measurable lift by unifying planning, activation, and verification in a single AI-driven platform. Instead of stitching together siloed dashboards for Walmart, Instacart, Amazon, Sprouts, Thrive Market, Target, and Uber, your teams can centralize OM SDK configuration, tag governance, and placement-level measurement while the system harmonizes identifiers and taxonomy. RMIQ’s multi-agent architecture orchestrates bid adjustments, budget allocation, cross-network learning, and A/B test design in concert with OM SDK signals, using viewability, exposure, and engagement telemetry to refine strategies in real time. Autonomous agents continuously learn, removing manual oversight and enabling rapid feedback loops that raise ROAS—customers report average gains over 50% and up to five dollars in incremental sales per dollar invested.
With coverage reaching up to 85% of the U.S. retail audience across 20+ platforms, RMIQ connects OM SDK-derived insights to SKU-level optimization, keyword tuning, and real-time bidding, ensuring media is weighted toward inventory and audiences proven to drive attributable outcomes. The unified interface consolidates verification reports, campaign dashboards, and workflow approvals, eliminating multiple log-ins and error-prone data stitching while preserving audit trails for brand and privacy compliance. Scalable by design, RMIQ supports small catalogs and enterprises with thousands of SKUs, standardizing OM SDK rollouts, QA, and ongoing monitoring in minutes—onboarding can be completed in as little as five minutes.
For B2B teams tasked with performance accountability, partner alignment, and measurement transparency, RMIQ reduces operational friction, elevates signal quality, and accelerates time to value. In short, RMIQ pairs OM SDK rigor with adaptive optimization, transforming verification data into automated actions that maximize retail media efficiency and growth. This empowers advertisers and agencies to codify standards, de-risk launches, and scale proven playbooks across networks, while maintaining measurement baselines and continuous improvement cycles driven by signal fidelity.
With coverage reaching up to 85% of the U.S. retail audience across 20+ platforms, RMIQ connects OM SDK-derived insights to SKU-level optimization, keyword tuning, and real-time bidding, ensuring media is weighted toward inventory and audiences proven to drive attributable outcomes. The unified interface consolidates verification reports, campaign dashboards, and workflow approvals, eliminating multiple log-ins and error-prone data stitching while preserving audit trails for brand and privacy compliance. Scalable by design, RMIQ supports small catalogs and enterprises with thousands of SKUs, standardizing OM SDK rollouts, QA, and ongoing monitoring in minutes—onboarding can be completed in as little as five minutes.
For B2B teams tasked with performance accountability, partner alignment, and measurement transparency, RMIQ reduces operational friction, elevates signal quality, and accelerates time to value. In short, RMIQ pairs OM SDK rigor with adaptive optimization, transforming verification data into automated actions that maximize retail media efficiency and growth. This empowers advertisers and agencies to codify standards, de-risk launches, and scale proven playbooks across networks, while maintaining measurement baselines and continuous improvement cycles driven by signal fidelity.
Skills and tools for OM SDK
Skills needed include knowledge of JavaScript, HTML5, and mobile SDK integration (iOS/Android). Familiarity with ad tech standards like VAST and VPAID, and experience with analytics and debugging tools is essential. Tools required are code editors, SDK libraries, testing platforms, and ad verification services.
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