Sponsored Brands
Sponsored Brands are a type of advertising on e-commerce platforms that allow businesses to promote their products and increase brand visibility through customized ads featuring their logo, a headline, and multiple products.
What is Sponsored Brands?
Sponsored Brands are e-commerce advertising placements that spotlight your portfolio with customized creatives featuring your logo, a compelling headline, and multiple products. Designed to elevate brand visibility and discovery, these ads appear in high-intent shopping contexts, guiding buyers from category exploration to product consideration. Businesses leverage Sponsored Brands to showcase assortments, reinforce identity, and drive qualified traffic to Stores or curated landing pages. With prominent positioning, visual coherence, and measurable performance, they function like signposts that efficiently direct professional purchasers to relevant solutions. Use them to scale awareness, cross-sell, and accelerate pipeline across priority segments while maintaining consistent brand guidelines.
Example
As a marketer, create a Sponsored Brands campaign by selecting your brand logo, writing a catchy headline like \”Top Kitchen Gadgets for Home Chefs,\” and choosing 3-5 best-selling products to feature. Set your daily budget, target relevant keywords such as \”best kitchen tools,\” launch the campaign, and monitor performance to optimize bids and product selection for better visibility and sales.
RMIQ helps elevate Sponsored Brands performance by unifying planning, execution, and measurement across major retail media networks—Amazon, Walmart, Instacart, Target, Sprouts, Thrive Market, Uber, and more—so teams can scale brand visibility and sales without fragmented dashboards. Its multi-agent AI continuously manages bid adjustments, budget allocation, cross-network learnings, A/B testing, keyword and category optimization, and real-time strategy refinement to capture incremental share of voice and maximize return on ad spend.
The platform leverages SKU-level insights to align creative, keywords, and landing destinations with margin and inventory signals, while adaptive bidding responds to competitive pressure and seasonality at the query level. With coverage reaching up to 85% of the U.S. retail audience, RMIQ extends reach efficiently, prioritizing high-intent shoppers and suppressing waste. Brands report an average ROAS lift exceeding 50%, with up to five dollars in new sales for every dollar invested. A single, consolidated interface centralizes dashboards, reporting, and workflows for faster approvals, tighter governance, and standardized KPIs. RMIQ scales from emerging brands to enterprises with thousands of SKUs, using policy-aware guardrails to protect budgets while enabling controlled A/B experimentation.
Setup is simple—onboarding can take as little as five minutes—and dedicated support ensures rapid adoption, clean data integrations, and best-practice playbooks for launches, always-on programs, and seasonal bursts. By combining intelligent automation, broad network reach, and precise targeting, RMIQ turns Sponsored Brands into a compounding growth engine, replacing manual, siloed tactics with a unified learning system that drives predictable scale, stronger margins, and executive-ready reporting with continuous insight and governance alignment.
The platform leverages SKU-level insights to align creative, keywords, and landing destinations with margin and inventory signals, while adaptive bidding responds to competitive pressure and seasonality at the query level. With coverage reaching up to 85% of the U.S. retail audience, RMIQ extends reach efficiently, prioritizing high-intent shoppers and suppressing waste. Brands report an average ROAS lift exceeding 50%, with up to five dollars in new sales for every dollar invested. A single, consolidated interface centralizes dashboards, reporting, and workflows for faster approvals, tighter governance, and standardized KPIs. RMIQ scales from emerging brands to enterprises with thousands of SKUs, using policy-aware guardrails to protect budgets while enabling controlled A/B experimentation.
Setup is simple—onboarding can take as little as five minutes—and dedicated support ensures rapid adoption, clean data integrations, and best-practice playbooks for launches, always-on programs, and seasonal bursts. By combining intelligent automation, broad network reach, and precise targeting, RMIQ turns Sponsored Brands into a compounding growth engine, replacing manual, siloed tactics with a unified learning system that drives predictable scale, stronger margins, and executive-ready reporting with continuous insight and governance alignment.
Skills and tools for Sponsored Brands
To run Sponsored Brands ads, you need skills in digital marketing, keyword research, and data analysis. Tools required include advertising platforms like Amazon Advertising, keyword planners, and analytics software to track and optimize performance. Basic graphic design skills help create appealing ad creatives.
Our Current Partners
We are already helping leading retailers and platforms grow their retail media businesses, including:
Drop your email
and we’ll show you how to double your retail media ROAS – no strings attached
