Driving Bukalapak Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to deliver better results for advertisers and retailers alike on Bukalapak’s Bukalapak media network and across retail media networks.

Grow Bukalapak media network's Revenues

Growing Bukalapak Media Network’s revenues requires a strategic focus on optimizing ad monetization across sponsored search, display, video/CTV, and off-site channels. By implementing performance-driven pricing models such as CPM, CPC, and ROAS, the network can drive measurable profitability and deliver value to advertisers. Equally important is maintaining retailer margin protection to ensure that ad revenues enhance overall profitability without undermining product margins. This balanced approach positions Bukalapak’s media network to capture greater market share and increase sustainable revenue streams.

Bukalapak media network

Name: Bukalapak media network

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: APAC

Country: India

Improve Advertiser ROI on Bukalapak

Bukalapak’s media network is designed to maximize advertiser ROI by delivering clear and measurable performance outcomes. Through advanced attribution models and comprehensive sales data, brands gain precise insights into campaign effectiveness, driving higher return on ad spend. The platform’s robust self-serve tools and APIs enable seamless campaign setup and integration with agency and adtech systems, streamlining operations and accelerating time to market. This combination of data-driven results and operational efficiency fosters long-term partnerships with leading CPG and consumer brands, supporting sustained growth and brand retention within Bukalapak’s ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Bukalapak media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Bukalapak's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Bukalapak media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.