Driving Bunnings Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to help brands adopt retail media quickly and effectively on Bunnings’s Hammer Media and across retail media networks.

Grow Hammer Media's Revenues

To grow Hammer Media’s revenues effectively, focus on optimizing ad monetization across multiple channels, including sponsored search, display, video/CTV, and off-site advertisements. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS will align revenue generation with measurable outcomes, driving profitability while maintaining transparency. Importantly, safeguarding retailer margins ensures that advertising income enhances overall profitability without eroding product sales. By balancing these elements, Hammer Media can build a sustainable revenue stream that supports both the platform’s growth and the retailer’s long-term financial health.

Hammer Media media network

Name: Hammer Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: APAC

Country: Australia

Improve Advertiser ROI on Bunnings

To improve advertiser ROI on Bunnings through the Hammer Media platform, focus on driving measurable sales lift and maximizing return on ad spend by utilizing robust attribution data that clearly connects campaigns to performance outcomes. The platform’s self-serve tools and APIs streamline campaign creation and integration, enabling agencies and brands to execute targeted strategies with efficiency and precision. Consistently delivering strong results fosters brand retention and growth, encouraging major CPG and consumer brands to invest repeatedly in Bunnings’ retail media network. This cyclical success ensures that both advertiser performance and brand demand remain aligned with business objectives.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Hammer Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Bunnings's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Hammer Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.