Driving Coles Retail Media Adoption with RMIQ

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We simplify the process to increase adoption and deliver strong results for advertisers and retailers alike on Coles’s Coles 360 and across retail media networks.

Grow Coles 360's Revenues

To grow Coles 360’s revenues effectively, focus on optimizing ad monetization across sponsored search, display, video, CTV, and off-site placements, ensuring each channel delivers maximum income. Applying performance-driven pricing models such as CPM, CPC, and ROAS allows for precise measurement and optimization of campaigns, directly impacting profitability. At the same time, maintaining retailer margin protection safeguards product profitability by ensuring ad revenue acts as a complementary revenue stream rather than eroding existing margins. This balanced approach drives sustainable revenue growth while preserving the core business economics.

Coles 360 media network

Name: Coles 360

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: APAC

Country: Australia

Improve Advertiser ROI on Coles

To improve advertiser ROI on Coles, brands must focus on driving measurable sales lift through targeted campaigns that yield high return on ad spend and accurate attribution insights. Coles 360’s platform supports this by enabling precise performance tracking and optimizing media spend to maximize impact. By consistently delivering strong results, Coles attracts and retains major CPG and consumer brands, fostering ongoing growth within the retail media network. Additionally, the availability of self-serve tools and robust APIs streamlines campaign management and integration with agency and adtech systems, ensuring advertisers can efficiently execute and scale their strategies while maintaining control and transparency.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Coles 360 API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Coles's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Coles 360

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.