Driving Daraz Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to drive better results for advertisers and retailers on Daraz’s Daraz Marketing Solutions and across retail media networks.

Grow Daraz Marketing Solutions Revenues

Grow Daraz Marketing Solutions’s revenues by strategically optimizing ad monetization across sponsored search, display, video/CTV, and off-site channels. Focus on driving performance through CPM, CPC, and ROAS metrics to ensure each campaign delivers measurable returns that enhance profitability. At the same time, maintain retailer margin protection by structuring ad placements and pricing models that complement product sales rather than erode them. This balanced approach enables Daraz MarketingSolutions to accelerate revenue growth while sustaining healthy retailer margins and long-term platform value.

Daraz Marketing Solutions

Name: Daraz Marketing Solutions

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: APAC

Country: Pakistan
Bangladesh
Sri Lanka

Improve Advertiser ROI on Daraz

Maximizing advertiser ROI on Daraz requires a strategic approach that capitalizes on the platform’s robust marketing solutions. By delivering measurable sales lift and high return on ad spend (ROAS), Daraz empowers brands to directly connect marketing investments with tangible business outcomes. Comprehensive attribution data ensures transparent and actionable insights, enabling advertisers to optimize campaigns in real time. The platform’s self-serve tools and APIs streamline campaign creation and integration, reducing complexity for agencies and adtech partners. This combination of performance-driven features and seamless operational capabilities fosters strong brand retention and sustained growth, attracting leading CPG and consumer brands to repeatedly invest in Daraz’s retail media network.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Daraz Marketing Solutions API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Daraz's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Daraz Marketing Solutions

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.