Driving Myntra Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it easy for every brand to start their retail media journey.

Our goal is to simplify adoption and deliver measurable results for advertisers and retailers alike on Myntra’s Myntra Ads and across retail media networks.

Grow Myntra Ads's Revenues

Grow Myntra Ads’s Revenues by optimizing every touchpoint of the advertising funnel on Myntra’s platform. Focus on maximizing returns from sponsored search placements, engaging display units, and dynamic video formats, including connected TV, while extending reach through strategic off-site campaigns. Prioritize performance-driven pricing models such as CPM, CPC, and ROAS to align ad spend with measurable outcomes, ensuring each campaign delivers strong profitability. At the same time, safeguard retailer margins by carefully balancing ad revenue streams so they enhance product profitability rather than erode it. This disciplined approach drives sustainable revenue growth while maintaining the integrity of Myntra’s retail ecosystem.

Myntra Ads media network

Name: Myntra Ads

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: Yes

Region: APAC

Country: India

Improve Advertiser ROI on Myntra

To improve advertiser ROI on Myntra, brands must focus on delivering measurable sales lift through targeted campaigns that drive high return on ad spend and provide clear attribution insights. Myntra’s retail media network prioritizes advertiser performance by offering robust self-serve tools and APIs that streamline campaign creation and integration with agency and adtech platforms, enabling brands to optimize budgets efficiently. This approach not only enhances short-term results but also supports long-term brand retention and growth by fostering successful partnerships with leading CPG and consumer brands, ensuring continued access to Myntra’s engaged audience and data-driven advertising solutions.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Myntra Ads API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Myntra's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Myntra Ads

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.