Driving Woolworths Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to help brands and retailers achieve better results quickly on Woolworths’s Cartology and across retail media networks.

Grow Cartology's Revenues

To grow Cartology’s revenues within Woolworths’s Cartology Guide by RMIQ, focus on optimizing ad monetization strategies across sponsored search, display, video/CTV, and off-site channels. Prioritize performance-driven pricing models such as CPM, CPC, and ROAS to maximize profitability while maintaining strict retailer margin protection. This approach ensures that advertising income enhances overall revenue without eroding product margins, creating a sustainable growth path that aligns with both Woolworths’s business objectives and Cartology’s long-term financial success.

Cartology media network

Name: Cartology

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: APAC

Country: Australia

Improve Advertiser ROI on Woolworths

To improve advertiser ROI on Woolworths through Cartology’s retail media network, focus on driving measurable sales lift and maximizing return on ad spend by utilizing precise attribution capabilities. The platform’s advanced self-serve tools and APIs streamline campaign setup and integration with agency and adtech systems, allowing brands to optimize targeting and adjust strategies in real time. Consistent performance not only boosts immediate sales but also fosters long-term brand retention and growth, as leading consumer packaged goods companies continue to invest in a proven environment that delivers both efficiency and scale.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Cartology API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Woolworths's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Cartology

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.