Driving VIP.com Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to help brands achieve better results quickly on VIP.com’s VIP.com media network and across retail media networks.

Grow VIP.com media network's Revenues

To grow VIP.com media network’s revenues, focus on optimizing ad monetization across all available channels, including sponsored search, display, video, CTV, and off-site placements. Prioritize performance-driven pricing models such as CPM, CPC, and ROAS to align advertiser spend with measurable outcomes, driving higher profitability. At the same time, maintain strict control over retailer margin protection by ensuring that advertising efforts enhance revenue streams without eroding product margins. This balanced approach enables sustainable growth by delivering value to both advertisers and the retail ecosystem.

VIP.com media network

Name: VIP.com media network

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: APAC

Country: China

Improve Advertiser ROI on VIP.com

To improve advertiser ROI on VIP.com, focus on delivering measurable sales lift through precise attribution and robust return on ad spend metrics. VIP.com’s media network prioritizes transparent performance data that empowers brands to optimize their campaigns effectively. By fostering strong brand retention and growth, the platform consistently attracts leading CPG and consumer brands seeking sustained partnership and market impact. Additionally, the availability of self-serve tools and APIs simplifies campaign management, enabling seamless integration with agency and adtech systems, which accelerates execution and maximizes advertising efficiency. This comprehensive approach ensures advertisers achieve tangible results while deepening their engagement with VIP.com’s ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless VIP.com media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send VIP.com's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on VIP.com media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.