Retail media networks across Europe, the Middle East and Africa are rapidly evolving into vital channels for brands to engage consumers in highly relevant, context-rich environments. From pan-regional giants like Carrefour Links and Tesco Media & Insight to localized platforms such as Aday, Sainsbury’s Nectar360, and Shopmium, these networks blend powerful first-party data with digital and in-store ad opportunities to influence purchase decisions at scale. Navigating the EMEA landscape means tapping into a diverse mix of retail categories and consumer behaviors, enabling advertisers to deliver tailored experiences and measurable outcomes across borders and formats.