Retail media networks across Europe, the Middle East and Africa are rapidly evolving into vital channels for brands to engage consumers in highly relevant, context-rich environments. From pan-regional giants like Carrefour Links and Tesco Media & Insight to localized platforms such as Aday, Sainsbury’s Nectar360, and Shopmium, these networks blend powerful first-party data with digital and in-store ad opportunities to influence purchase decisions at scale. Navigating the EMEA landscape means tapping into a diverse mix of retail categories and consumer behaviors, enabling advertisers to deliver tailored experiences and measurable outcomes across borders and formats.
EMEA: Europe, Middle East, Africa Retail Media Networks
Retail media networks across Europe, the Middle East and Africa are rapidly evolving into vital channels for brands to engage consumers in highly relevant, context-rich environments. From pan-regional giants like Carrefour Links and Tesco Media & Insight to localized platforms such as Aday, Sainsbury’s Nectar360, and Shopmium, these networks blend powerful first-party data with digital and in-store ad opportunities to influence purchase decisions at scale. Navigating the EMEA landscape means tapping into a diverse mix of retail categories and consumer behaviors, enabling advertisers to deliver tailored experiences and measurable outcomes across borders and formats.