Driving Allegro Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify adoption to help brands grow and succeed quickly on Allegro’s Allegro Ads and across retail media networks.

Grow Allegro Ads's Revenues

To grow Allegro Ads’ revenues effectively, focus on optimizing ad monetization across all available formats, including sponsored search, display, video, and off-site placements. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that every campaign contributes directly to profitability. At the same time, maintaining retailer margin protection is crucial to guarantee that advertising income supplements product sales without eroding existing margins. By balancing these elements, Allegro Ads can drive sustainable revenue growth while fostering strong partnerships with retailers.

Allegro Ads media network

Name: Allegro Ads

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: Poland

Improve Advertiser ROI on Allegro

To improve advertiser ROI on Allegro, focus on driving measurable sales lift and maximizing return on ad spend by utilizing the platform’s robust attribution capabilities. Allegro’s retail media network prioritizes performance metrics that demonstrate clear value, ensuring brands can track campaign effectiveness with precision. Sustained success on Allegro also depends on cultivating brand retention and growth, attracting top-tier consumer brands through consistent results and a strong marketplace presence. Additionally, Allegro supports streamlined campaign management through self-serve tools and APIs, enabling seamless integration with agency workflows and adtech systems to optimize execution and scale campaigns efficiently.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Allegro Ads API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Allegro's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Allegro Ads

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.