Driving Argos Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

Our goal is to simplify retail media adoption and deliver strong results for advertisers and retailers alike on Argos’s Nectar 360 and across retail media networks.

Grow Nectar 360's Revenues

To grow Nectar 360’s revenues effectively, focus on optimizing ad monetization across sponsored search, display, video/CTV, and off-site channels. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that every campaign delivers measurable returns while protecting retailer margins. By maintaining a careful balance between ad revenue and product profitability, Nectar 360 can sustain long-term growth without compromising the value of its retail offerings. This strategic approach drives incremental income and reinforces the platform’s position as a critical revenue engine within the Argos ecosystem.

Nectar 360 media network

Name: Nectar 360

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Argos

To improve advertiser ROI on Argos, focus on delivering clear, measurable results that drive sales lift and maximize return on ad spend. By optimizing attribution data, brands gain insight into campaign effectiveness, enabling smarter budget allocation and better decision-making. Argos’s retail media network supports sustained brand growth by fostering strong relationships with leading CPG and consumer brands, ensuring campaigns resonate and drive ongoing demand. Additionally, intuitive self-serve tools and seamless API integrations simplify campaign management, allowing agencies and advertisers to quickly launch and adjust initiatives, ultimately enhancing performance and long-term investment value.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Nectar 360 API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Argos's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Nectar 360

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.