Driving Asos Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it simple for every brand to start their retail media journey.

Our goal is to make retail media easy and effective for all, helping brands grow and succeed on Asos’s Asos media network and across retail media networks.

Grow Asos media network's Revenues

To grow Asos Media Network’s revenues effectively, focus on optimizing ad monetization across sponsored search, display, video/CTV, and off-site advertising channels. Prioritize performance-driven pricing models such as CPM, CPC, and ROAS to ensure campaigns deliver measurable returns and increase profitability. Maintain a careful balance between ad revenue and product margins, safeguarding retailer margins by preventing ad spend from eroding core sales. By aligning media strategies with these financial metrics, Asos Media Network can expand its revenue streams while sustaining the integrity of its retail operations.

Asos media network

Name: Asos media network

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Asos

To improve advertiser ROI on Asos through the Asos Media Network, brands must focus on delivering measurable sales lift and maximizing return on ad spend by utilizing precise attribution models that clearly link campaigns to performance outcomes. The platform’s ability to attract and retain top-tier CPG and consumer brands demonstrates its capacity to drive sustained brand demand and growth. Additionally, the availability of self-serve tools and APIs streamlines campaign creation and facilitates seamless integration with existing agency and adtech systems, enabling advertisers to optimize their strategies in real time and achieve greater efficiency across their investment.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Asos media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Asos's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Asos media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.