Driving Baur Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it easy for every brand to start their retail media journey.

We simplify adoption and deliver strong results for advertisers and retailers alike on Baur’s Baur media network and across retail media networks.

Grow Baur media network's Revenues

Growing Baur Media Network’s revenues demands a strategic focus on optimizing ad monetization across multiple channels, including sponsored search, display, video/CTV, and off-site advertising. By rigorously managing CPM, CPC, and ROAS metrics, the network can drive performance-based outcomes that directly enhance profitability. Equally important is maintaining retailer margin protection, ensuring that advertising income adds value without eroding product margins. This balanced approach positions Baur Media Network to sustainably expand its revenue streams while supporting the broader goals of its retail partners.

Baur media network

Name: Baur media network

Online Marketplace: No

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Germany

Improve Advertiser ROI on Baur

Baur’s media network prioritizes advertiser ROI by delivering clear, measurable sales uplift and robust attribution data that drive confident marketing decisions. The platform’s focus on high return on ad spend ensures campaigns translate directly into business outcomes, fostering a strong connection between brand investment and performance. By consistently attracting leading CPG and consumer brands, Baur demonstrates its ability to support brand retention and sustained growth. Additionally, its user-friendly self-serve tools and seamless API integrations simplify campaign management, enabling advertisers and agencies to launch and optimize campaigns efficiently within their existing workflows.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Baur media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Baur's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Baur media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.