Driving Continente Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to deliver strong results for advertisers and retailers alike on Continente’s Continente media network and across retail media networks.

Grow Continente media network's Revenues

To grow Continente media network’s revenues, focus on optimizing ad monetization across all available channels, including sponsored search, display, video, and off-site advertising. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that advertising investments deliver measurable returns and enhance profitability. At the same time, maintaining retailer margin protection safeguards product margins by positioning ad revenue as a complementary income stream rather than a replacement. This balanced approach fosters sustainable revenue growth while preserving the overall health of the retail ecosystem.

Continente media network

Name: Continente media network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Portugal

Improve Advertiser ROI on Continente

Advertisers on Continente’s media network benefit from a robust platform designed to drive measurable sales growth and maximize return on ad spend. With advanced attribution data, brands gain clear insights into campaign performance, enabling precise optimization and confident investment decisions. The network’s focus on delivering strong advertiser outcomes fosters ongoing partnerships with leading CPG and consumer brands, ensuring a dynamic and competitive marketplace. Additionally, intuitive self-serve tools and seamless API integrations simplify campaign management, allowing agencies and brands to execute strategies efficiently and scale with agility. This combination of performance-driven features and operational ease empowers advertisers to enhance ROI while building lasting brand presence on Continente.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Continente media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Continente's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Continente media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.