Driving Flannels Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to deliver strong results for advertisers and retailers alike on Flannels’s ELEVATE and across retail media networks.

Grow ELEVATE's Revenues

Grow ELEVATE’s revenues by focusing on a strategic balance between ad monetization and margin protection. Prioritize maximizing income through sponsored search, display, video/CTV, and off-site advertising channels, while carefully managing CPM, CPC, and ROAS metrics to maintain strong performance outcomes. By aligning advertising efforts with retailer margin goals, ELEVATE can drive incremental revenue without compromising product profitability, creating a sustainable model that fuels continued growth and strengthens the overall retail media network.

ELEVATE media network

Name: ELEVATE

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Flannels

To improve advertiser ROI on Flannels through RMIQ’s ELEVATE Guide, focus on driving clear, measurable sales outcomes that demonstrate high return on ad spend and precise attribution. Delivering strong advertiser performance not only validates campaign effectiveness but also builds trust, encouraging repeat investment from leading CPG and consumer brands. By integrating robust self-serve tools and APIs, Flannels enables seamless campaign creation and simplifies connections with agency and adtech platforms, streamlining workflows and accelerating time-to-market. This combination of transparent results and operational efficiency positions Flannels as a preferred retail media network for brands seeking sustained growth and impactful demand generation.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless ELEVATE API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Flannels's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on ELEVATE

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.