Driving John Lewis Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify adoption and deliver strong results for advertisers and retailers alike on John Lewis’s JLP Insights & Media and across retail media networks.

Grow JLP Insights & Media's Revenues

To grow JLP Insights & Media’s revenues, focus on optimizing ad monetization across diverse channels including sponsored search, display, video/CTV, and off-site ads. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS will enhance profitability while maintaining a clear view of campaign effectiveness. Equally important is protecting retailer margins by ensuring that advertising revenue acts as a supplement to product sales rather than eroding core margins. By balancing these elements strategically, JLP Insights & Media can expand its revenue streams while supporting John Lewis’s broader business objectives.

JLP Insights & Media media network

Name: JLP Insights & Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on John Lewis

To improve advertiser ROI on John Lewis through the JLP Insights & Media Guide by RMIQ, focus on driving measurable sales lift and maximizing return on ad spend with precise attribution data that captures the full impact of campaigns. The platform’s robust self-serve tools and APIs streamline campaign management, enabling seamless integration with agency and adtech systems, which accelerates activation and optimization. By delivering consistent performance and clear results, John Lewis’s retail media network fosters long-term brand retention and growth, encouraging leading consumer brands to return with confidence for subsequent campaigns. This combination of performance transparency and operational efficiency positions advertisers to achieve stronger outcomes and sustained value within the John Lewis ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless JLP Insights & Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send John Lewis's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on JLP Insights & Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.