Driving Lidl Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to help brands and retailers achieve better results quickly and efficiently on Lidl’s Schwarz Media and across retail media networks.

Grow Schwarz Media's Revenues

To grow Schwarz Media’s revenues, focus on optimizing ad monetization across multiple channels, including sponsored search, display, video/CTV, and off-site placements. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that campaigns deliver measurable returns and maximize profitability. Equally important is maintaining retailer margin protection by carefully balancing ad income with product margins, guaranteeing that advertising efforts enhance overall revenue without eroding core profits. This strategic approach positions Schwarz Media to capitalize on emerging retail media opportunities while sustaining long-term growth.

Schwarz Media media network

Name: Schwarz Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Germany

Improve Advertiser ROI on Lidl

To improve advertiser ROI on Lidl through Schwarz Media, focus on delivering measurable sales lift and high return on ad spend by utilizing robust attribution data that clearly connects campaigns to business outcomes. Ensuring seamless campaign execution with self-serve tools and API integrations simplifies workflows for agencies and adtech platforms, accelerating time to market and optimizing budget allocation. By consistently driving strong performance and transparent results, Lidl’s retail media network attracts and retains top CPG and consumer brands, fostering long-term growth and partnership opportunities. This combination of data-driven insights and operational efficiency positions advertisers to maximize both immediate impact and sustained brand demand.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Schwarz Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Lidl's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Schwarz Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.