Driving Mytheresa Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to increase adoption and deliver strong results for advertisers and retailers alike on Mytheresa’s Mytheresa media network and across retail media networks.

Grow Mytheresa media network's Revenues

To grow Mytheresa media network’s revenues, focus on optimizing ad monetization across all channels, including sponsored search, display, video, and connected TV, as well as off-site advertising. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that each campaign delivers measurable returns and maximizes profitability. At the same time, maintaining retailer margin protection keeps ad revenue as a complementary income stream, preventing any erosion of product margins. This balanced approach drives sustainable revenue growth while preserving the core retail business’s financial health.

Mytheresa media network

Name: Mytheresa media network

Online Marketplace: No

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Germany

Improve Advertiser ROI on Mytheresa

Improving advertiser ROI on Mytheresa hinges on delivering clear, measurable results that drive both immediate sales lift and sustained brand growth. By optimizing campaigns within the Mytheresa Media Network, brands benefit from robust attribution models that provide transparent insight into performance metrics, ensuring high returns on ad spend. The platform’s intuitive self-serve tools and APIs streamline campaign management, enabling advertisers and agencies to integrate seamlessly and execute strategies with precision and speed. As a result, brands experience not only strong short-term outcomes but also enduring partnership value, reinforcing brand retention and fueling continued growth within a premium retail environment.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Mytheresa media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Mytheresa's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Mytheresa media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.