Driving Ocado Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We help brands adopt retail media quickly and effectively, maximizing their impact and growth on Ocado’s Ocado Ads and across retail media networks.

Grow Ocado Ads's Revenues

To grow Ocado Ads’ revenues, focus on optimizing each ad format within the platform—sponsored search, display, video, and off-site placements—to drive higher engagement and conversion rates. Prioritize performance metrics such as CPM, CPC, and ROAS to refine targeting and bidding strategies, ensuring every campaign delivers measurable returns. At the same time, maintain retailer margin integrity by balancing ad spend and product pricing, so that advertising income builds on existing margins rather than eroding them. This approach creates a sustainable revenue stream that supports both advertiser success and Ocado’s long-term profitability.

Ocado Ads media network

Name: Ocado Ads

Online Marketplace: No

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Ocado

To improve advertiser ROI on Ocado, focus on delivering measurable sales lift and maximizing return on ad spend through precise targeting and robust attribution data. Ocado Ads offers sophisticated self-serve tools and APIs that streamline campaign creation and seamlessly integrate with agency and adtech platforms, enabling efficient management and optimization. Prioritizing these capabilities helps ensure strong advertiser performance while fostering brand retention and growth, positioning Ocado as a preferred retail media network for leading consumer brands.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Ocado Ads API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Ocado's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Ocado Ads

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.