Driving Oda Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process and help brands achieve better results through increased retail media adoption on Oda’s Oda media network and across retail media networks.

Grow Oda media network's Revenues

To grow Oda Media Network’s revenues, focus on optimizing ad monetization across multiple formats including sponsored search, display, video, and connected TV, ensuring each channel delivers measurable performance. Prioritize pricing models such as CPM, CPC, and ROAS that align with clear business outcomes and maintain profitability. Equally important is safeguarding retailer margins by structuring ad offerings so that revenue growth enhances overall profitability without eroding product margins. This balanced approach drives sustainable revenue expansion while maintaining the integrity of Oda’s retail ecosystem.

Oda media network

Name: Oda media network

Online Marketplace: No

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Norway

Improve Advertiser ROI on Oda

Oda’s media network delivers a clear path to improving advertiser ROI by driving measurable sales lift and ensuring high return on ad spend through precise attribution. By offering robust self-serve tools and APIs, Oda simplifies campaign creation and seamless integration with agency and adtech platforms, empowering brands to optimize their strategies efficiently. This focus on performance not only boosts immediate campaign results but also builds long-term brand retention, attracting leading CPG and consumer brands who return repeatedly to capitalize on Oda’s proven ability to drive growth and demand.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Oda media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Oda's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Oda media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.