Driving OnBuy Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to boost retail media adoption and deliver strong results for advertisers and retailers alike on OnBuy’s OnBuy Ads and across retail media networks.

Grow OnBuy Ads's Revenues

To grow OnBuy Ads’ revenues effectively, focus on optimizing each advertising channel to maximize monetization opportunities across sponsored search, display, video, and off-site placements. Driving higher CPM and CPC rates depends on delivering measurable performance, which in turn boosts return on ad spend (ROAS) and sustains profitability. Maintaining a delicate balance between ad-generated income and retailer margin preservation ensures that advertising serves as an additive revenue stream rather than eroding product profitability. By continuously refining targeting strategies and pricing models, OnBuy Ads can unlock greater revenue potential while safeguarding the retailer’s core financial health.

OnBuy Ads media network

Name: OnBuy Ads

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on OnBuy

Maximizing advertiser ROI on OnBuy requires a strategic approach that focuses on driving measurable sales lift and achieving high return on ad spend (ROAS). By utilizing OnBuy’s self-serve tools and APIs, brands can seamlessly create and optimize campaigns, ensuring alignment with broader agency and adtech strategies. Strong attribution data empowers advertisers to pinpoint performance drivers, enabling continuous refinement and greater budget efficiency. For retail media networks, fostering repeat partnerships with prominent consumer brands hinges on delivering consistent results that fuel both immediate sales growth and long-term brand retention. This commitment to transparent metrics and streamlined campaign management positions OnBuy as a powerful platform for advertisers seeking scalable and sustainable returns.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless OnBuy Ads API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send OnBuy's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on OnBuy Ads

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.