Driving OTTO Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it easy for every brand to start their retail media journey.

Our goal is to simplify adoption and deliver strong results for advertisers and retailers alike on OTTO’s Otto Advertising and across retail media networks.

Grow Otto Advertising's Revenues

Grow Otto Advertising’s Revenues by focusing on a strategic approach that emphasizes optimized ad monetization across multiple channels including sponsored search, display, video, and connected TV. Prioritizing robust performance metrics such as CPM, CPC, and ROAS allows for precise measurement of campaign effectiveness and drives profitability through data-driven pricing models. Maintaining retailer margin protection remains a critical factor, ensuring that advertising income enhances overall revenue without eroding product margins. By consistently aligning advertising strategies with these priorities, Otto Advertising can unlock sustained revenue growth while preserving the financial health of the retail ecosystem.

Otto Advertising media network

Name: Otto Advertising

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: Germany

Improve Advertiser ROI on OTTO

To improve advertiser ROI on OTTO, focus on driving measurable sales lift through targeted campaigns that deliver high ROAS and clear attribution insights. OTTO’s platform supports brand retention and growth by consistently attracting top CPG and consumer brands, creating an environment where sustained success is the norm. The availability of self-serve tools and APIs streamlines the campaign creation process, allowing seamless integration with agency and adtech platforms. This combination of performance metrics, brand engagement, and technical flexibility ensures advertisers can optimize their spend effectively and strengthen their presence within OTTO’s retail media network.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Otto Advertising API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send OTTO's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Otto Advertising

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.