Driving Sainsbury’s Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to increase retail media adoption and deliver strong results for advertisers and retailers alike on Sainsbury’s’s Nectar 360 and across retail media networks.

Grow Nectar 360's Revenues

To grow Nectar 360’s revenues, focus on optimizing ad monetization across sponsored search, display, video/CTV, and off-site advertising channels, ensuring each format delivers strong financial returns. Prioritize performance-driven pricing models like CPM, CPC, and ROAS to align revenue goals with measurable outcomes, driving profitability through data-backed decision-making. At the same time, maintain retailer margin protection by carefully balancing ad revenue with product profitability, preventing any erosion of margins while expanding the value generated from retail media investments. This disciplined approach will create sustainable revenue growth for Nectar 360 within Sainsbury’s evolving retail ecosystem.

Nectar 360 media network

Name: Nectar 360

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Sainsbury’s

To improve advertiser ROI on Sainsbury’s through Nectar 360, brands must focus on driving measurable sales lift and maximizing return on ad spend (ROAS) with precise attribution capabilities. By tapping into Sainsbury’s rich first-party data, advertisers gain unparalleled insights to target consumers effectively, ensuring campaigns are both relevant and impactful. The platform’s self-serve tools and APIs streamline campaign management, allowing seamless integration with agency workflows and adtech systems, which accelerates execution and optimization. Delivering consistent performance not only boosts immediate sales but also fosters long-term brand retention and growth, positioning Sainsbury’s as a preferred retail media network for major CPG and consumer brands.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Nectar 360 API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Sainsbury’s's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Nectar 360

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.