Driving Selfridges Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

By partnering with Selfridges, we help drive retail media adoption through seamless integration and support on Selfridges’s Selfridges media network and across retail media networks.

Grow Selfridges media network's Revenues

To grow Selfridges media network’s revenues, a strategic focus on optimizing ad monetization across multiple channels is critical. By effectively implementing sponsored search, display, video/CTV, and off-site advertisements, the network can maximize income streams while maintaining a high standard of audience engagement. Employing performance-driven pricing models such as CPM, CPC, and ROAS ensures that every advertising dollar delivers measurable returns, aligning revenue growth with campaign effectiveness. At the same time, careful management of retailer margins safeguards product profitability, making sure that advertising initiatives enhance overall business outcomes rather than erode existing margins. This balanced approach creates a sustainable revenue model that drives long-term success for the Selfridges media network.

Selfridges media network

Name: Selfridges media network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Selfridges

Selfridges’ media network drives advertiser ROI by delivering measurable sales lift and strong return on ad spend through precise attribution and performance tracking. The platform’s robust self-serve tools and APIs simplify campaign creation and seamless integration with agency and adtech ecosystems, enabling brands to optimize strategies efficiently. By consistently attracting major CPG and consumer brands, Selfridges fosters ongoing partnerships that support sustained brand retention and growth. This focus on transparent results and operational ease ensures advertisers maximize value and impact within the Selfridges retail environment.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Selfridges media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Selfridges's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Selfridges media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.