Driving Takealot Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to help brands adopt retail media and achieve better results quickly on Takealot’s Takealot media network and across retail media networks.

Grow Takealot media network's Revenues

To grow Takealot Media Network’s revenues, a focused approach on optimizing ad monetization across multiple formats, including sponsored search, display, video, and connected TV, is critical. Emphasizing performance-driven pricing models such as CPM, CPC, and ROAS ensures campaigns deliver measurable value, driving both advertiser demand and profitability. At the same time, safeguarding retailer margin integrity by balancing ad revenue with product pricing protects long-term growth and maintains the network’s competitive advantage. By continuously refining these elements, Takealot Media Network can unlock new revenue streams while reinforcing its position as a leading retail media platform.

Takealot media network

Name: Takealot media network

Online Marketplace: Yes

Brick & Mortar: No

Type: Generalist

Offers self-service: Yes

Region: EMEA

Country: South Africa

Improve Advertiser ROI on Takealot

To improve advertiser ROI on Takealot, focus on driving measurable sales lift through data-driven campaign strategies that deliver high return on ad spend and clear attribution insights. Takealot’s media network offers robust self-serve tools and APIs that simplify campaign management and seamless integration with agency and adtech platforms, enabling brands to optimize performance in real time. By consistently delivering strong results, the platform fosters brand retention and growth, attracting major CPG and consumer brands that seek reliable, transparent, and scalable retail media solutions. This approach ensures campaigns not only meet but exceed advertiser expectations, reinforcing Takealot’s position as a preferred retail media partner.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Takealot media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Takealot's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Takealot media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.