Driving Waitrose Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify adoption and deliver strong results for advertisers and retailers alike on Waitrose’s JLP Insights &Media and across retail media networks.

Grow JLP Insights &Media's Revenues

JLP Insights &Media offers a robust framework to accelerate revenue growth through strategic ad monetization across sponsored search, display, video, and off-site channels. By focusing on performance-driven metrics such as CPM, CPC, and ROAS, the platform enables precise optimization that drives profitability and maximizes return on advertising spend. At the same time, JLP Insights &Media safeguards retailer margins by integrating ad revenue in a way that enhances overall product profitability without undermining existing retail margins, ensuring sustainable financial outcomes for Waitrose and its partners.

JLP Insights &Media media network

Name: JLP Insights &Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: UK

Improve Advertiser ROI on Waitrose

To improve advertiser ROI on Waitrose through JLP Insights & Media Guide by RMIQ, brands must focus on driving measurable sales lift and achieving strong return on ad spend supported by robust attribution data. Waitrose’s retail media network offers a platform where performance is transparent and results-driven, encouraging repeat investment from major CPG and consumer brands. The availability of self-serve tools and APIs simplifies campaign setup and ensures seamless integration with existing agency workflows and adtech systems, enabling advertisers to optimize their strategies efficiently and sustain growth within this premium retail environment.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless JLP Insights &Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Waitrose's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on JLP Insights &Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.