Driving Hy-Vee Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it simple for any brand to start their retail media journey.

We aim to simplify adoption and deliver measurable results for advertisers and retailers alike on Hy-Vee’s Red Media and across retail media networks.

Grow Red Media's Revenues

Grow Red Media’s revenues by strategically optimizing ad monetization across sponsored search, display, video/CTV, and off-site channels. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS enables precise measurement and maximization of profitability. At the same time, maintaining retailer margin protection is critical to ensure that advertising income enhances overall product margins without erosion. This balanced approach positions Red Media as a powerful revenue driver within Hy-Vee’s retail ecosystem, delivering sustainable growth while safeguarding core business value.

Red Media media network

Name: Red Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Hy-Vee

To improve advertiser ROI on Hy-Vee through RMIQ’s Red Media Guide, brands can access precise targeting and robust measurement tools that drive measurable sales lift and high return on ad spend. The platform’s comprehensive attribution capabilities ensure transparent performance insights, enabling advertisers to optimize campaigns effectively. By fostering strong brand retention and growth, Hy-Vee attracts leading CPG and consumer brands that benefit from repeated engagement and proven results. Additionally, the self-serve tools and APIs streamline campaign creation and integration, empowering agencies and adtech partners to execute efficient, data-driven strategies that maximize impact and profitability.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Red Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Hy-Vee's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Red Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.