Driving Lord & Taylor Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to help brands and retailers succeed on Lord & Taylor’s Lord & Taylor Media and across retail media networks.

Grow Lord & Taylor Media's Revenues

Lord & Taylor Media presents a strategic opportunity to significantly increase revenue through targeted ad monetization across multiple channels, including sponsored search, display, video, and CTV. By implementing performance-driven pricing models such as CPM, CPC, and ROAS, the platform ensures measurable returns that align with business goals and budget efficiencies. At the same time, Lord & Taylor Media maintains a careful balance to protect retailer margins, ensuring that ad revenue acts as a complementary stream that enhances overall profitability without eroding product sales. This disciplined approach positions Lord & Taylor Media as a robust engine for sustainable revenue growth within the retail media ecosystem.

Lord & Taylor Media media network

Name: Lord & Taylor Media

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: No

Region: North America

Country: US

Improve Advertiser ROI on Lord & Taylor

Maximizing advertiser ROI on Lord & Taylor requires a strategic approach grounded in measurable results and seamless execution. Lord & Taylor’s retail media network delivers transparent performance metrics that highlight sales lift, return on ad spend, and precise attribution, allowing brands to confidently assess campaign impact. The platform’s proven ability to retain and grow partnerships with prominent CPG and consumer brands underscores its effectiveness in driving sustained market presence. Additionally, the availability of self-serve tools and robust APIs simplifies campaign management, enabling agencies and adtech platforms to integrate effortlessly and optimize advertising efforts efficiently. This combination of data-driven insights and operational flexibility empowers advertisers to achieve superior ROI and sustained brand growth within the Lord & Taylor ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Lord & Taylor Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Lord & Taylor's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Lord & Taylor Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.