Driving Newegg Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to deliver better results for advertisers and retailers on Newegg’s Newegg Marketplace and across retail media networks.

Grow Newegg Marketplace's Revenues

To grow Newegg Marketplace’s revenues, focus on optimizing ad monetization across sponsored search, display, video/CTV, and off-site placements. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures campaigns deliver measurable returns that align with profitability goals. Maintaining retailer margin protection remains a critical balance, where ad revenue acts as a complementary stream that enhances overall marketplace earnings without eroding product margins. Strategic execution across these dimensions creates a sustainable revenue engine that drives growth while preserving the marketplace’s competitive positioning.

Newegg Marketplace media network

Name: Newegg Marketplace

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Newegg

To improve advertiser ROI on Newegg, brands must focus on driving measurable sales lift through targeted campaigns that deliver high return on ad spend (ROAS) and clear attribution insights. Newegg’s platform supports this by providing robust reporting tools that enable advertisers to track performance accurately and optimize in real time. Additionally, fostering brand retention and growth requires a marketplace environment that consistently attracts leading consumer brands, creating a competitive yet collaborative space where advertisers can build lasting relationships with engaged shoppers. The availability of self-serve tools and APIs further streamlines campaign management, allowing agencies and adtech platforms to integrate seamlessly and execute strategies efficiently, ultimately enhancing ROI through precise targeting and agile adjustments.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Newegg Marketplace API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Newegg's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Newegg Marketplace

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.