Driving King Kullen Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We focus on simplifying adoption to deliver strong results for advertisers and retailers alike on King Kullen’s Grocery.One and across retail media networks.

Grow Grocery.One's Revenues

Grow Grocery.One’s revenues by strategically optimizing ad monetization across multiple formats, including sponsored search, display, video/CTV, and off-site campaigns. Focus on performance-driven pricing models such as CPM, CPC, and ROAS to maximize profitability while maintaining clear visibility into campaign effectiveness. Implement robust controls to safeguard retailer margins, ensuring that ad revenue complements product sales without eroding existing profits. By aligning these elements, Grocery.One can drive sustainable growth and deliver measurable value within King Kullen’s retail media network framework.

Grocery.One media network

Name: Grocery.One

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on King Kullen

To improve advertiser ROI on King Kullen through the King Kullen Grocery.One Guide by RMIQ, the focus centers on delivering measurable sales uplift and strong return on ad spend by providing transparent attribution data that connects campaigns directly to purchase behavior. The platform’s robust self-serve tools and APIs simplify campaign management, enabling seamless integration with agency and adtech workflows, which accelerates activation and optimization. By consistently driving meaningful results, the network cultivates lasting relationships with leading CPG and consumer brands, fostering both brand retention and growth while reinforcing King Kullen’s position as a trusted retail media partner.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Grocery.One API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send King Kullen's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Grocery.One

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.