Driving Wawa Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify retail media adoption to help brands and retailers achieve better results on Wawa’s Goose Media Network and across retail media networks.

Grow Goose Media Network's Revenues

To grow Goose Media Network’s revenues, focus on optimizing ad monetization across multiple formats including sponsored search, display, video, and connected TV. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS allows the network to align revenue with measurable outcomes, ensuring each campaign delivers value. Equally important is maintaining retailer margin protection by structuring ad placements and pricing so that advertising income enhances overall profitability without eroding product margins. By balancing these factors, Goose Media Network can drive sustainable revenue growth while supporting the broader business objectives.

Goose media network

Name: Goose Media Network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Wawa

To improve advertiser ROI on Wawa through the Goose Media Network, focus on delivering clear, measurable outcomes that demonstrate sales lift and a strong return on ad spend. By providing robust attribution data, brands gain confidence in their investment and can refine strategies for maximum impact. The network’s self-serve tools and APIs simplify campaign management, enabling seamless integration with agency workflows and adtech platforms, which accelerates activation and optimization. Consistently driving strong performance not only boosts immediate campaign results but also fosters long-term partnerships with leading CPG and consumer brands, fueling ongoing growth and brand retention within the network.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Goose Media Network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Wawa's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Goose Media Network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.